Clarence Hui
Thirty years building fashion brands and retail chains: Diesel, Y-3, EVISU, Timberland and G-Star in Greater China, and since 2010 the U.S. business of AAPE by A Bathing Ape. Through Modern Point Marketing I act as the U.S. executive arm for international brands: setting up the company, the channels and the team, then running them against revenue and EBITDA targets.
Services
U.S. Market Entry & Set-up
Omnichannel Development
Systems & Organisation
Brand Marketing & Growth
Revenue, Market Share & EBITDA
What I Build for Brands
U.S. Market Entry
Feasibility, positioning and a five-year plan, then the set-up itself: U.S. entity, bank, tax, insurance, trademark and 3PL, typically within 20 weeks.
Omnichannel Development
Own e-commerce on Shopify, marketplaces such as Farfetch, GOAT and TikTok Shop, physical stores and wholesale, built as one integrated U.S. operation.
Systems & Organisation
ERP, POS, OMS, WMS and CRM integrated with headquarters, a lean local team with agencies and 3PL on SLA, and a weekly KPI pack so HQ always sees the real numbers.
Brand Marketing & Growth
Brand localisation, paid media, creators and CRM run against ROAS and sell-through targets, with store, licensing and collaboration programs that grow the brand, not just the discount.
Revenue, Share & EBITDA
A bottom-up sales plan by channel and season, tracked weekly against target, and a lean U.S. P&L that carries only what it pays for: breakeven year one, profit year two.
