My Journey
I've built a career on creating and scaling iconic brands from the ground up in Asia and Greater China. My expertise spans brand marketing, retail strategy, and multi-channel growth. I played a pivotal role in the success of Diesel, a leading luxury denim brand, and Y-3, a trailblazer in fashion sportswear. As CEO of PNH Group, Asia's largest football online franchise, I managed operations for 13 global football clubs, including Barcelona and Liverpool. Additionally, I was instrumental in developing Hangzhou's 1st Central Department Store, creating blueprint for retail excellence. My journey reflects a commitment to blending franchise and direct retail models with innovative online strategies to drive growth and market impact.
Proven Records
COLLAGE
Retail Marketing Revitalisation
Multi-Brand Stores COLLAGE at South Coast Plaza, California
Shopping Mall
From Concept to Reality
Built the 1st Central Department Store in China from the ground up-mastering market research, assembling a skilled marketing team, and driving tenant recruitment to deliver a thriving retail destination.
Multi Location Development
Franchise + Direct Retail
Store Expansion via Direct Operation, Franchise. Over 500 POS opened for G-Star & Timberland in Great China.
Our values
My approach is rooted in delivering Profitability through ROI-driven strategies while fostering Sustainability for Long-Term Growth. I prioritise Authenticity by aligning every decision with the True Essence of the brand, coupled with Candor to ensure transparent, no-nonsense communication. With a focus on Innovation, I craft forward-thinking solutions that drive success and set new benchmarks in Retail Excellence.
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Profitability
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Sustainability
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Authenticity
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Candor
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Innovation
The Numbers Tell the Truth
$300M
Annual income achievement from 1 Brand in 1 Region
300+
Number of Stores Opened in 1 Region
30
Years of Experience
1K +
Retail Store Opened